Tap & Play Media, Inc. Introduces inWiFi iBeacon Product Offering
Authenticated Long-Range Wi-Fi
Posted August 18, 2014
In December 2013, Apple released the iBeacon, a low-powered device that can interact with nearby smart phones or other Bluetooth enabled devices. A year later and we’re still on the cusp of discovering just how useful iBeacons are. From the retail stores Lord & Taylor to Turkish Airlines, companies around the world are finding applications for these inexpensive devices.
Tap and Play Media is a company that is set to disrupt the digital advertising market with its radical business model. Using a Wi-Fi network paired with iBeacons (which they call inWifi), Tap and Play sends coupons to customers to draw them into a store or particular store department. The inWifi system provides free Wi-Fi for your customers and only bills you for a successful customer conversion. With the recent controversies over the efficacy of digital advertising and more aggressive advertising contracts, it’s refreshing to see a company that will put their money on the line and guarantee an effective product.
In the next few months, the latest inWifi systems should be rolling out and I am excited to see just how effective they are. Until then, you can head over to their website and sign up for the merchant newsletter.
For more information contact:
Rudy W. De La Garza
Co-founder & CEO
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